HUB XV
Led by former Wales rugby star, Alix Popham, HUB XV is a coworking and community space located in sports venues and world class stadiums.
brief
- Create web copy; press release material; blog content and ambassador profiles.
creative
- We wrote web copy to present HUB XV’s offering to entrepreneurs, business owners and corporates, in a way that brings out HUB XV’s sporting heritage. The language and tone were guided by HUB XV’s values of teamwork, honesty, elite performance and commitment to excellence.
- “With the right people lifting you, any goal is within reach.” We used a rugby line-out as a metaphor to describe how members can achieve their goals when they rely on HUB XV’s high-calibre network of decision-makers and former sports professionals.
- We interviewed HUB XV CEO and former Wales rugby star, Alix Popham.
- We put together profiles for HUB XV ambassadors, including: former England and Lions rugby legend, Lee Mears; Welsh former Olympic sprinter, Christian Malcolm; former world and Paralympic champion, Mark Colbourne MBE, and international opera star and BBC Radio Wales presenter, Wynne Evans.
- We continue to write blog material written for HUB XV, covering industry news, event updates, interviews with entrepreneurs and business owners within the HUB XV community, and more.
