Chock Shop
Chock Shop makes fresh, hand-crafted chocolate brownies. This scrumptious business is based in Abergavenny in south Wales, but you’ll find Chock Shop brownies at events across the UK.
brief
- Project commissioned through Parade, a creative design studio based in Newport, south Wales.
- Create brand slogan; full web copy; product descriptions (our favourite part!) and blog content.
creative
- Chock Shop brownies stand out from the confectionary crowd because of their circular shape. So, we went with “Chock Shop: The best brownies around because the best brownies are round.”
- We cooked up twenty product descriptions for Chock Shop’s leading brownies, using loads of family humour and imagery to bring out the brand personality. You can check out the menu here.
- We interviewed two Chock Shop franchise holders, and created further blog material to showcase Chock Shop’s unique offering.
