Play-Ex

The life management platform for sports professionals.

Play-Ex allows sportsmen and women to quickly access mortgage advice, financial guidance, specialist insurance, and many other services that can be a pain to sort out independently.

brief

Create full web copy; brand slogan; explainer video script; brand ambassador profiles and blog content.

creative

We led with the slogan “Play-Ex: You do sports. We do the running around.”
Jargon-free web copy written in a casual tone to communicate Play-Ex purpose and benefits with clarity.
These messages were reduced for a 1-minute video explaining how sportsmen and women can get started with Play-Ex.
We composed Play-Ex ambassador profiles for Olympian champions, Ben Ryan, Amy Williams MBE, and Shirley Robertson OBE.
We created researched blog content to provide athletes with insight on key issues, including pathways to sponsorship and how to deal with the financial impact of the Covid-19 pandemic.